The people responsible for turning great ideas into results that matter.
Meet our team and consider joining us. Are you ready for the next step in your career? Check out current openings for experienced account managers (three to 10 years) and summer internships.
Rose McKinney - APR, Fellow PRSA
Founder & CEO
Rose believes in the power and potential of brand and reputation. A recognized leader in the national public relations community, she has generated results that matter for hundreds of organizations from entrepreneurial startups to international conglomerates to vital non-profit groups. Clients aren’t the only ones who love to learn from Rose - she’s a natural teacher and has been an adjunct professor at Metropolitan State University since 2005.
Core Strengths: Maximizer, Relator, Activator, Responsibility, Self-Assured
Senior Account Executive
For Cassie, it’s all about the adventure. Weekends find her rock climbing. Weekdays find her rocking client service, media relations, copywriting and generating results that matter. An advertising major at the University of Minnesota, Twin Cities, Cassie discovered she preferred public relations. She joined Pineapple in 2014 and is an active member of Minnesota PRSA.
Core Strengths: Individualization, Strategic, Ideation, Communication, Empathy
Margaret Ann Hennen - APR, Fellow PRSA
Senior Communications Consultant
Margaret Ann offers a combination of fresh insights and best practices to Fortune 500 and nonprofits alike. She’s served in key communications roles for Fortis, Fairview, American Public Media, the Mayo Clinic Center for Innovation and more. An accredited member of the Public Relations Society of America, Margaret Ann is a member of its prestigious College of Fellows, and has served the industry nationally and locally – most recently as ethics officer for the Minnesota chapter.
Core Strengths: Maximizer, Strategic, Ideation, Responsibility, Intellection
It’s not uncommon for Michelle to design hundreds of materials, logos and visual identity elements each year for Pineapple clients. When it comes to capturing the desired look and feel for our clients’ brands, Michelle is a key contributor to our “always fresh” promise.
Core Strengths: Ideation, Relationship Building, Empathy, Relator,
Lucy values building relationships, collaborating on fresh ideas, constantly learning new things and making a difference through everyday work. The variety of client work and fast-paced environment are some her favorite parts of working for Pineapple. Lucy helps coordinate content for clients’ social media pages and promote their stories for television, radio and print. She graduated from the Hubbard School of Journalism and Mass Communication at the University of Minnesota in 2017 where she studied Public Relations and Spanish.
Core Strengths: Harmony, Empathy, Developer, Connectedness, Input
Tropical Dream Vacation: Waikiki Beach, Hawaii, to see the statue of my namesake Duke Kahanamoku
Favorite Pineapple Recipe: Pineapple? Peanut butter is more my thing.
Core Strengths: His hula-like wiggle, chasing ardillas, giving the double paw, announcing visitors and hanging out at the office
Careers & Opportunities
Are you ready for the next step in your career? Join Pineapple RM. We are a good fit for career-minded professionals who are looking for opportunities to seed and nurture fruitful relationships, take a fresh approach to brand and reputation, and generate Results that Matter for clients.
The Pineapple team collaborates with clients, often serving as an extension of their internal teams and working with their advertising and web agencies. We are nimble and are always on the go – a combination of office time, working as a team as well as independently, and working on-site at clients’ offices. Because our client roster reflects long-term relationships, the work is anything but transactional and is tied to our clients’ business objectives and strategic plans.
Brand Strategy and Reputation Management are our core services at Pineapple. We help clients create their brand messaging and identity, and then we help them build their reputation – for leading their industries, for innovating valuable products and services, for serving the community, for being great employers. Our fresh approach is collaborative, insightful, inspiring, and focused on generating Results That Matter.
Our office is located in the recently debuted LifeTime Work at West End. We have dedicated, private space for the Pineapple team with plenty of options for collaboration and access to amenities including free parking, conference rooms, Diamond-level fitness membership and more. This is truly the future of work, and it could be the future for your career!
Work on a variety of client programs within several different industries
Lead face-to-face client meetings providing counsel through conversation and written recommendations; recap activities and showcase progress
Create communications plans to generate Results that Matter for Pineapple clients
Write every day: Brand-centric as well as journalistic copy for news releases, advisories, features, newsletters, blogs, social media, award entries, executive bios, boilerplates, web content, etc.
Develop PESO content calendars and contribute content across platforms
Consume, pitch, monitor and analyze earned media: Local, trade and national – print, broadcast and digital
Prepare talking points and coach subject-matter experts for interviews
Participate in Brand Strategy including stakeholder interviews with clients’ employees and customers, develop creative briefs and key messaging, positioning statements, brand promises, tag lines
Conduct audits including media, communications and competitive SOV
Serve as the point person for work with our graphic designer, photographers, printers, wire distribution companies, etc.
Represent Pineapple in the community at events, professional development activities
Thrives in a fast-paced, high-volume environment with exceptional quality standards and attention to detail
Energized by opportunities to learn, grow and do new things on behalf of clients; incorporates feedback and shows progress
Self-motivated collaborator who contributes strategy AND tactical execution
Enjoys conversation – listening and participating
Values the importance of relationships and reputation
Superior verbal and written communication skills; proficient with AP Style
Manages time effectively; prioritizes deliverables; asks informed questions; stays focused and productive during business hours
Demonstrates flexibility; adapts to changing priorities and shifting client needs
Involved in a professional association or community organization; active with committee work
Lifelong learner: Accredited or interested in working toward accreditation or similar credentials
How to Apply / Contact
Email resume to Rose@PineappleRM.com. Include a single document with three work samples: 1) a plan, 2) a writing sample and, 3) an earned media placement. Provide a brief description of Situation, Strategies and Outcomes for each sample. Preferred writing samples include news releases, blog posts or published news stories (with the pitch that hooked the reporter), website copy and e-newsletters.