In the “agency world,” it’s apples to apples - unless you choose to work with Pineapple RM

A pineapple has long been a symbol of hospitality and we think that’s a missing element when it comes to brand and reputation. Centuries ago, when sea captains returned from their journeys, they placed a fresh pineapple outside their homes to invite people in for conversation and connection. Afterall, they had tales to tell!

At Pineapple RM, that same spirit guides our work. We help organizations create hospitable environments for employees, customers and communities through fruitful, convivial conversations that connect brand and reputation in an always fresh, never canned way.

Brand and Reputation Belong Together

Most agencies focus on one or the other. Pineapple RM does both.

When brand and reputation work together, communication feels natural — like a conversation that moves things forward. People understand who you are and what you stand for. Clear, consistent brand communication creates stronger, more resilient and respected reputations. Among your stakeholders, this instills confidence, connection, and progress toward shared goals.

BRAND

Articulating your core values and your differentiators in a fresh and compelling way.

• Brand Strategy

• Competitive Positioning

• Key Messaging

• Qualitative Interviews

• Workshop Facilitation

• Visual Identity;

  • Business Systems

  • Creative Concepts

  • Logos

  • Style Guides

REPUTATION

Proactive, strategic communication for your campaigns and tactical implementation.

• Communications Planning & Audits

• Creative Content & Collateral Materials (Print & Digital)

  • Copywriting 

  • Graphic Design 

• Internal & External Communications

• Executive Visibility

• Thought Leadership & Subject Matter Expertise

• Spokesperson Training

• Issues Management & Crisis Communications

Our Team is Your Team

Rose McKinney, APR, Fellow PRSA, founded Pineapple RM in 2011, with a belief that brand and reputation are inseparable — and that communication and relationships are the connectors that strengthen both.

Cassie Roman and Lizzie Byrne lead our client work — planning, writing, and project management — supported by a long-standing team that includes classic advertising copywriters, creative directors, graphic designers, and former journalists. It’s a group that’s worked together for years, bringing depth of experience and a fresh point of view to every assignment.

We shape our team to fit each client, blending strategy, creativity, and practical know-how. Different strengths, one shared purpose: helping clients define and demonstrate their brand in ways that strengthen reputation and inspire confidence.